Accepting credit and debit cards could help boost your bottom line
In 2012, 67% of consumer and business payments were made with payment cards. And according to a recent survey, more than three-quarters of people carry less than $50 in cash in their wallets. That means that if you don’t accept credit and debit cards, you could potentially be missing out on business.
And there are other benefits to accepting cards, too:
No more bad checks. You can skip the hassle of potentially getting bad checks with the addition of a merchant account to your business. The money from credit and debit card transactions is generally deposited into your business bank account within just a few days, and most merchant account providers offer fraud protection services.
Increased sales. Given that most people carry less than $50 in cash, adding a merchant account could mean larger sales for your business. In fact, according to studies, consumers are more likely to spend more money—and make big purchases—when they’re using a credit or debit card. Additionally, you’ll be able to accept online payments more easily if you operate a website for your business. You won’t have to redirect your customers elsewhere for the payment process.
Convenience. While you will pay a small fee to use a merchant account, you’ll have the convenience of being able to access all of your credit and debit card transactions in one place because you’ll get a statement that lists all charges and fees. And you’ll also be increasing convenience for your customers since they won’t have to worry about whether or not they’re carrying enough cash at the time they want to make the purchase.
Equal Housing Lender