Independent Bank was recently named a Best-In-State Bank by Forbes magazine for 2024. Forbes partnered with market research firm, Statista, to survey approximately 26,000 U.S. residents.
Survey participants were asked to name all of the banks and credit unions where they currently have or have previously had a checking or savings account, and to identify financial institutions they know through the experiences of friends and family. They were then asked to share their level of satisfaction with these financial institutions, and if they would recommend the organization to others.
They ranked organizations based on criteria such as: customer service, quality of financial advice offered, fee structures, ease of navigating digital and branch services, and trust. Survey responses from the last three years were taken into consideration, with recent data and responses from current customers weighted more heavily than older data and responses from former customers and family and friends. Statista also collected online text reviews and ratings written between February 2021 and March 2024. This data accounted for 20% of the scoring, while surveys accounted for 80%.
The financial institutions with the highest scores made the final list. Large nationwide banks and credit unions with branches in more than 15 U.S. states were excluded. This year, only 185 banks and 207 credit unions were selected.
“Independent Bank is honored to be recognized as a Best-In-State Bank by Forbes Magazine,” said Brad Kessel, President and CEO of Independent Bank. “This is a testament to the focus that we have on our customers and communities, and to helping them achieve financial independence.”
To learn more about Independent Bank, visit IndependentBank.com. For more information on the survey, visit Forbes.com/Lists/Best-In-State-Banks/.